National Eye Eye Day Event Planning Plan

The National Eye Eye Day Event Planning Plan (Selected 5 Articles)
It is to effectively ensure the quality level of the activity, and it is often necessary to formulate a event plan in advance. The event plan is a written plan for the specific activities that will be carried out. What are the characteristics of excellent activities? The following is the planning plan for the National Eye Eye Day event (5 articles). Welcome to share it.

The National Eye Eye Day Event Planning Plan 1. Activities:
1. Activity theme: "6.6 World Love Eye Day Shins Summer Night in the Early Summer" or "Shining Life Love Eye "
. Activity purpose: Gather the source of customers and build potential for each store
. Event time: Choose the time period with the most traffic flow
. Activity address: Store door at the door of the store: Or nearby squares
5. Organization: Each store
6. Co -organizers: Surgery business institutions: Art Training Course, Qinxing, etc. To negotiate the application of the event site, and report to the approval of relevant units such as the property party, the neighborhood committee, the urban management, and other relevant units to prevent unnecessary trouble when the event (determined according to the differences in different regions).
2. Earlier and surrounding institutions: Qinxing, Education Institutions, Training Institutions, Kindergartens, Elementary and Middle Schools, etc. are prepared for storage to achieve customer resource sharing. As long as there are potential customers, you can visit the main person in charge, and tell us that we have this activity and make timely preparations for storage.
3. Make a single page of the activity in advance. The layout of an invitation letter is the best, and the activity time must be prominent. Note: There are targeted distributions in the large place of people, and try not to be sent as much as possible at all, otherwise the importance of a single page will not show the importance of activity. First explain the content of the event to the customer, and then send a single page invitation letter.
4. Prepare the materials required for the activity in advance: such as tents, tables and chairs, activity banners, X show racks, audio preparing, fruits, drinking water. Propaganda materials, steam balls, prizes, souvenirs, etc. (You can choose according to each store by yourself)
. The activity process (the form of the party, according to different time):
1, 18:00 prepare the venue arrangement and the equipment debugging is completed. Ready to complete and check
2, 18:00-18: 20 Customers enter: Welcome to the guests (play warm and happy music), each customer sent a single page to collect detailed customer information
3 3 , 18: 20-18: 50 Event began: The manager gave gratitude to explain the significance of the event, introduced the joint merchants,
4, 18: 50-19: 20 Experts explained vision health knowledge and love eye love and love eye The importance of eye protection
5, 19: 20-19: 40 Rehabilitation star or parent representative (at least 2 people)
6, 19: 40-20: Interactive mini -game, literary performance or skill Competition
7, 20: 20 photos, gifts or experience after the distribution meeting 劵 End of the event
. Care at the event site:
1. Determine the division of labor before the event, responsibility to people to people , Emphasize the smoothness of the links and service details.
2. Do all the coordination of the venue and emergency treatment of emergencies.
3. Create a harmonious and relaxed atmosphere, interact with customers passionately, communicate enthusiastically, give customers a relaxed and happy atmosphere, and dilute business purposes.
4. Take photos, interaction, and gift distribution at the scene are a kind of potential, driving publicity and sales.
5. Pay attention to safety, always remind safety issues, pay attention to the overall safety of the scene and the impact on the surrounding residents.
5. Precautions after activity:
1. After the event is over, do a summary of the activity. What are the good and shortcomings must be recorded. When engaging in activities, you can learn better according to the situation of different store markets.
2. The client information collected by the event should be re -classified and sorted out. In the later period, follow the situation of the customers at the time.
3. Sort out the photos of publicity in the event and show it outside the store or outside the store as a publicity highlight.
4. Do some small activities that continue to heat up, such as "Eye Eye Protect the Essays", and select good articles to give rewards.
The National Eye Eye Day Event Planning Plan 2 I. Activities
In June 6 this year is the nation's "Eye Eye Day". Eyes are important organs to observe and understand the world. Specially produced this announcement manual to protect the eyes from the little bit of life, and always pay attention to clearing the eye garbage, so that the eyes are always bright. I am a major eye -catching major in the form of a promotional column to vigorously promote the prevention and control measures of eye and eye diseases.
. The form of activity
This mainly promoted six activities with a series of posters, and posted some relevant knowledge of eye -eye care
. The content of the activity
1 post Introduction to Introduction Activity poster
5 Zhang love eye care posters
4. Expected effects
Through this activity, students can further understand the knowledge of ophthalmology, improve love eye understanding, cherish our eyes, Essence
5. Activity time (attached table)
6. Activity name
6.1 Love Eye Lecture Contact classmates to prepare at
6.2 and start lectures
6.3 Love Eye Poster Introduction Introduction Event poster Ai Eye Poster Love Eye Poster
.4 Love Eye Newspaper Content Content Contact inkjet Patch
6.5 Love Eye Manual Determine content manual printing
6.6 love eye recipes and cafeteria negotiation (to be determined) printing Making recipes inkjet
6.7 Aid Eye Tips determine the content (to be determined) and promote it in the dormitory
Inkjet 8x50 yuan = 400 yuan
3, manual 1000x3 yuan = 3000 yuan
4. Recipe inkjet 2x50 yuan = 100 yuan
5, tips 1000x0.3 = 300 yuan
: 3845 yuan
The
1. We can bring you good publicity effects, go deep into the dormitory, cafeteria and classmates, and establish your good image in the students' hearts.
2. The sponsor enjoys the right to naming, co -organizational rights, publicity manuals, and a large number of layout advertisements. Some public welfare activities use our professional advantages and the influence of college students to expand the effectiveness of propaganda and improve social benefits.
5. "6.6" will become the regular work of our department, support the support of the hospital, and the strong and vigorous development of the eye vision to do the backing
6. Long -term cooperative relationship, summer social practice, public welfare activities Wait.
The national love eye day event planning plan 3. Activity background
20xx June 6th is the nation's "Eye Eye Day". "". In order to popularize scientific eye knowledge, improve the health level of adolescent eye, and prevent eye diseases, leadership is now developing. The health, education administrative departments and the Disabled Persons' Federation at all levels must determine the responsibility of specialized institutions and special personnel, strengthen communication and coordination, and focus on the "Opinions of the Central Committee of the Communist Party of China on Strengthening Youth Sports and Strengthening the Physical Fitness", "The Central Committee of the Communist Party of China and the State Council on promoting the development of the cause of disabled people. The relevant requirements of the "Opinions" and "National Defense Blind Blind Plan (20xx ～ 20xx)" formulate work plan for the "Eye Eye Day" activity, and carefully organize and implement it.
2. Carefully organize publicity activities. On June 6 this year, the Ministry of Health, the Ministry of Education and the Chinese Disabled Persons' Federation will carry out publicity activities in Beijing. All localities must also focus on the theme of the event, combine the Olympic Games, welcomes the Olympic Olympics, and organize a variety of publicity activities in the "Eye Eye Day" and its front and rear organizations. It is necessary to organize mobilizing medical institutions, anti -blind and blind control workers and ophthalmologists to provide eye health services to the masses through free consultations, consultation, and special lectures; make full use of schools and families to help young people master scientific eye knowledge and methods , Cultivate students' good eye habits to reduce adolescent myopia; we must combine the creation activities of anti -blind demonstration counties and cataract -free obstacle -free counties to effectively strengthen the work of anti -blind control. It is necessary to actively communicate and coordinate the media such as TV stations, radio, radio, newspapers, and Internet, publicize the country's anti -blind control policy, introduce anti -blind and blind projects, spread eye health knowledge, especially children's youth vision protection knowledge, improve the public's prevention prevention prevention Blindly treating blind consciousness.
. The purpose of activity
① concern, follow and care for consumer groups, guide consumer awareness
② increase the popularity and reputation of retail stores.
. Event content
1. Olympic solution:
The guessing that close the Chinese participation in the Olympic Games is always in progress. Using people's curiosity about this, we can combine the above solutions. The "Olympic Sentence Watch" has a prize -guessing activity "Who will win the Olympic First Gold for China". You can analyze the situation of some participating athletes on a single page, promotional card, some local well -known newspapers and magazines, and TV advertisements. Then launch a secondary event, set up appropriate gifts, set up a reasonable validity period, bring the local Olympic style to a new climax to achieve a propaganda role in your own store.
③ Set a series of "Olympic Glasses Knowledge Column" on a single page or local well -known newspapers and magazines. The role played in it is described and made into soft text to attract consumers. This activity can better link our glasses industry to the Olympic Games to achieve the role of propaganda.
④ Follow the Olympic Olympics. The Paralympic Games will be carried out after the Beijing Olympic Games. Many media have begun to pay attention to this. We can use this opportunity to pay attention to the Paralympic Olympic Olympic Olympic Olympics in local newspapers and magazines. The following ways can be used: Explanation of the Paralympic Games, the attention of the outstanding athletes of the Paralympic Games, the release of the schedule of the Paralympic Games, and the column of the Paralympic Knowledge. Through the attention and reports of the disabled, consumers' favorability is increased.
In the above four methods, use the opportunity of the Olympic year to start with consumers' attention and guessing the Olympic Games. I believe that we can well enhance the popularity and reputation of our storefront.
2. Love Eye Plan:
The theme of "Love Eye Day" is closely grasped, using this opportunity to improve the attention and favorability of local consumers.
① In your own shop or local mainstream consumer group gathering place (such as schools, living communities, etc.) to carry out love activities, stimulate consumers' cognition of love to protect the eyes, and at the same time carry out loving eye health care Propaganda, free service projects such as visual inspections for consumers, cleaning and maintenance of glasses to increase their favorability.
② In the local school or in the well -known local media, the "Eye Eye Protective Lecture Hall" is promoted to enhance the understanding of consumers' knowledge of eye knowledge. Love eyes and eye protection. Through this activity, you can not only promote your own stores, but also guide local consumption habits to develop in the direction that you are favorable. At the same time, you can also win the trust of consumers and improve the awareness and reputation.
③ it has been a long time, everyone has ignored the eye health exercises. We can use the opportunity of "Eye Eye Day" to promote the correct "eye health exercises" again, make the corresponding publicity sheet page or make it into a formation CD -ROMs are distributed in intensive consumers such as schools, or played on local TV stations to call for and guiding consumers to pay attention to eye health and achieve the purpose of publicity.
④ The elderly group has always been a consumer group that we cannot ignore. At the same time, the elderly group, as a disadvantaged group, has always been one of the focus of media attention. With the opportunity of the "Eye Eye Day" event, we can adopt the above description, add some discounts or gifts, and do public welfare "Follow Eye Day, Follow the Elderly" campaign for local nursing homes or gathered places for the elderly. And media reports, effectively enhance the awareness and reputation.
3. Campus plan:
Campus is often a must -have place in a region. Use the opportunity of "Eye Eye Day" to effectively do campus activities, and do later maintenance and media publicity. It will play a positive role in the publicity of our store and the future business.
① Communicate with the school leaders and class teachers, and carry out such activities in each class. If there are 6-10 students in each class in the month, the students in the class will participate in the voting to decide a poor student. Or excellent students. This store presented a pair of glasses for poor students or outstanding students. There are small gifts for free mirrors in the month.
② In addition, we want to make large -scale sidelines: "Students offer love, for the partners around you", the Municipal Party Committee and Glasses Store announced.
③The propaganda of each school's tour, and customize the eye -loving and eye -protection exhibition board for each school during the event.
④ A visual census consulting desk is set up in the areas where the flowers of schools or streets are relatively concentrated. Those who have conditions can invite ophthalmology doctors to visit and issue eye -protection DM single pages and health care manuals.
⑤ You can adopt the activity method we mentioned above for campus promotion. If possible, you must do a good job in the later media propaganda.
If national love eye day event planning plan 4. Activity background
1 and June 6th, Eye Eye Day is coming soon, and two festivals are closer.
2. All major stores on June 1st are carried out activities to avoid the weakness brought by the continuous promotion of the store.
. The purpose of the event
In the peak of the holiday consumption to drive the sales of the store; give back to the majority of consumers and establish loyalty.
. Activity theme: Love Eye Dragon Boat Festival Union.
. Activity time and place
: June 6th, 20xx-June 10, 20xx.
The location: XXX glasses shop.
5. Event content
five days from June 6th to June 10th, five surprises.
Surprise 1: When you enter the store on June 6, you can enjoy 6.6 % off.
Surprise 2: Enter the store on June 7th, and send 1.56 lenses to buy a mirror.
Surprise 3: Entering the store on June 8th, you can enjoy the second half -half price.
Surprise 4: Enter the store on June 9th, and buy a Dragon Boat Festival gift package (can be delivered to Dragon Boat Festival related gifts).
Surprise 5: Enter the store on June 10, and the purchase of the mirror is 61 yuan for 200 yuan.
6. Activity promotion
1. Atmosphere layout publicity.
In 3-5 days in advance, the internal activity posters, cards, display racks, and hanging flags inside the store are in place to create an atmosphere.
(1), the shop ceiling hangs a small hanging flag every half a meter, (the color tone of the hanging flag is consistent with the main color of the activity). (Hanging flag)
(2) Hanging an event theme poster at the main channel of the store.
(3) The window should be kept clean and bright. You can use a sample box to put a heart or round shape in the window to attract customers. (Do not paste paper on the window)
(4) The entrance can be used at the door to set the atmosphere.
(5) and X -boiled racks can be placed on both sides of the door, or the hall is conspicuous (do not cover customers' sight and goods). (X -soors)
(6) On the day of the event, the relevant price stickers and explosion stickers can be placed in place, while outdoor music can be arranged to attract flow of people.
2. Member SMS notification: On June 5, 6, and 9, notify members and customer stores to carry out activities.
7. Materials required
1, explosion stickers
2. Slinging flag
, X show rack
, poster
5, standing card, etc.
6. Dragon Boat Festival gift package
7, 1.56 lens
8. Personnel arrangement
1. Reception staff: During the event, the customers are enthusiastic, leading customers to the counter to introduce the event.
2. Arrange a sufficient number of salespersons (shopping guides) and wear a work card to provide timely services for customers entering the store. (Training salesperson sales before the event, and the content of the event, so that each salesperson must know what activities in the store to do, which brands participate in activities, and which are not participated, and each performs their duties to avoid trouble to customers and cause adverse effects.)
3. Coordinated personnel:
① Due to the display racks and music at the door, you need to ask if you need to go through the relevant procedures in advance.
② Responsible for the maintenance of the event site.
4. On -site reception staff and salesperson (shopping guide) personnel clearly cooperate with each other.
5. Cashier: Proper increase according to the traffic and sales volume of the store.
. The main points of the on -site execution
1. The staff first arrived at the scene, each.
2. Publicity leaflets are distributed on -site to introduce activities and products, and guide customers to the sales table.
3. Master the rhythm of the activity, maintain the order on the spot, and prevent accidents.
4. The business personnel (shopping guide) are ready for sales matters and introduced products.
5. Gifts and prizes are distributed within the prescribed, registered and signed when distributed.
6. After the event was over, summarize in time.
7. Clean up on -site, retain recycled items for preparation.
X. It is expected to achieve effect
The effect needs to be calculated according to its own shop passenger flow and daily sales performance.
The National Eye Eye Day Event Planning Plan 5 1. Event goals
In June 6th, the environment of Eye Eye Day, which actively promoted to the people around The target group is the key to increasing popularity and transaction rate this season.
. The purpose of activity
① the theme of concern, attention, and caring for the student group.
② Increase the popularity and reputation of retail stores.
. The content of the activity
We must first communicate with the local Youth League and municipal party committee to get support to get support, and jointly engage in activities. The slogan is: "Pay attention to the health of vision and have the future of sunshine."
① Communicate with the school leaders and class teachers, and carry out such activities in each class. If there are 6-10 students in each class in the month, the students in the class will participate in the voting to decide a poor student. Or excellent students. This store presented a pair of glasses for poor students or outstanding students. There are small gifts for free mirrors in the month.
② In addition, we want to make large -scale sidelines: "Students offer love, for the partners around you", the Municipal Party Committee and Glasses Store announced.
③The propaganda in each school, put 8 eye -catching and eye -protection exhibition boards in each school during the event. See the content provided by the sunlight in detail, or be customized by the sunlight, and collect it. The cost of fees.
④ A visual census consulting desk is set up in the areas where the flowers of schools or streets are relatively concentrated. Those who have conditions can invite ophthalmology doctors to visit and issue eye -protection DM single pages and health care manuals.
It all our glasses shops in the peak season are better, but when entering the off -season, the business is much lighter, and the business is light in two aspects: the number of people in the first store is small, the second transaction rate is reduced, and the second season will be reduced. As long as enter the off -season, as long as you enter the off -season One of the other stores will follow the trend of the other stores, and even some retail stores have played a price war in order to attract eyeballs. It is a differentiated advertisement.
Why do this event cooperate with the Youth League and Municipal Party Committee, why limited places, why all students are allowed to participate, why we want to use the exhibition board, we can interpret it from the following points:
. Contact the Youth League and Municipal Party Committee to contact Getting consent support, this is to use government relations to make us easy to enter the school to engage in activities, but we do not need to come forward as long as the Youth League and Municipal Party Committee cooperate with the Youth League and Municipal Party Committee. Glasses presence, this is to increase the popularity and reputation, make school leaders feel different from consumers.
2. The limited quota is to increase the transaction rate and make students feel that the opportunity is rare. In addition, the virtue of students united students.
3. Free gifts are to improve their reputation and let all students participate. They all know that this event is a joint event jointly engaged in the store and the Youth League and Municipal Party Committee, so as to increase the popularity of the store.
4. The purpose of the exhibition board is to let students learn things in the event. Learning knowledge is very critical. Let students know the significance of the activity and always remember the retail store.
5. Activity time: June 6th -June 12th.
Conditional customers can invite local TV newspapers and other media to report this activity, which is also an important aspect.
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