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trendy wholesale fashion jewelry 1. Product entity -The internal factors with basic value of the product The entity part of the product is the carrier of the other parts of the product. If there is no such part, the other parts will have nothing to do with nothing. At the same time, this part is also the basic factor for the formation of purchases, which meets the first needs of consumers. Therefore, product entities are the core of product value and make the added value of the product possible. Most of the many components of the product entity are indispensable for combination. For example, if the sofa is lost, no matter how beautiful the style and the quality of the texture are lost, it will not be purchased by people as sitting. The ingredients of the sofa will determine its lowest cost and affect the price. However, in addition to the basic functions of sitting for people, the designer can also install a folding coffee table for it, adding a new feature to it to form a product entity. For the production of product entities, enterprises will focus on how to make it more perfectly expressing basic functions and make this function durable. The pursuit of the color TV is realistic and gorgeous, the beverages are pursuing the taste of taste, the clothes are comfortable to wear, and at the same time, they must emphasize the internal quality. Chinese enterprises who have experienced the planned economy period have made the ability to produce product entities, established a firm quality awareness, and have a good tradition. However, if you can't keep up with the development of science and technology, the development and production of product entities will inevitably end up in the times and be eliminated. Our enterprises are working hard in the development and production of product entities, and even the main investment. This starting point is good, because product entities are always a necessary condition for participating in competition. 2. Product shape -The external factors that use visual needs as the main starting point The product shape is dependent on the part of the product entity. Its function is mainly to meet the basic use value of the product entity and meet people's visual feelings. , Concentrated as the style, color, shape, packaging, etc. of the product. The improvement of this part is unnecessary for use value. Enterprises' production of product shapes is to get greater output through this investment, otherwise it will become ridiculous. The shape of the product is variable and has a broad design. As far as clothing is concerned, in the era of blue in the country, it is clear that companies and consumers only pay attention to product entities. To this day, the colorfulness of the clothing products has made life ever -purple, and special fabrics and special styles have made people's personality show it. For products that win by appearance, the development and production of the product formation part of its production enterprise will be the top priority of corporate tasks. Regarding the importance of the product shape, the company's understanding is becoming more and more sufficient. Some companies even pin their hopes on the packaging. They believe that the product is good, the packaging is good, and there is no way to sell it. In fact, even if both aspects do better (and do not say the "good" standard), it is only two parts of the product, which will still be regarded as a tiger without eyes or no tail. 3. Product concept -The cultural connotation of psychological needs is no life, let alone a person's personality, but the company can impose some things to it. Through advertising, public relations and other means A carrier of a symbol or a culture. When jade products are worn on the ears, they may only play a decoration or display identity, but they are considered to have the function of avoiding evil or more mystery. People wear romantic style from Montejiao, drinking their national ambitions from very cola, and in the prosperity of Zhengzhou Asia, a nail knife there can bring people to show off capital ... and these are actually not existing. The concept of product concept allows consumers to gain a value beyond the basic use value of the product. The concept of the product is a psychological expectation in the final analysis, and it must be consumer's psychological expectations rather than producers or sellers. During the product competition stage, this psychological expectation constitutes the connotation of the brand, and it has a brand with the concept of product. If brand products on the market lose the special part of the product concept, then all similar products will stand on the same plane. If Coca -Cola does not have American culture, it is veryceless to have the spirit of Chinese people, and Fenhuang Cola does not have the embodiment of that kind of power. These three colas actually become the same color and hard -bit "Chinese potion". There are no more differences. 4. Product extension -The extension of the product extension with service needs as the starting point is the process of the product, intermediate merchants and consumers' ownership conversion, and contains the form of this process, methods and commitments. Some products should go to supermarket shelves, some rely on direct sales, some are free to carry, some three -year warranty, McDonald's will give you a small gift, and these have become an important part of the product and are inseparable. It can be seen that product extension includes many contents such as price, sales channels, sales forms, advertising, public relations promotion activities. Some people think that my product has already set the price, and the sales model has been designed. In fact, as long as it is used for exchange, these must be available, which is the attribute of the product. However, if the product extension becomes a competitive element, it becomes the quality of the product extension and the degree of richness. We believe that whether the extension of a product is abundant, it is convenient for consumers, whether it is convenient for purchasing, whether it is safe, whether the prizes are rich, or whether they are attractive. The extension of the product was taken for granted by the initial surprise of consumers.